101 Ways to Drive Traffic to Your Website
Marketing concepts for the shoestring bourgeoisie.- marketing ideas
You happen to be here: Home / Idea Center / Website marketing / 101 Approaches to Push traffic towards Your Website
101 Approaches to Get targeted traffic to Your web site
Over 100 methods to drive traffic towards your web site, push traffic towards your site
One of many chief concerns we have as website owners is how to drive traffic towards our websites. Not understanding the way to get a boost in traffic, how else can we read more leads, make more sales and strive to earn money online?
There are a number of the way to obtain additional traffic, so I�ve collected their list of my personal favorite traffic-generation techniques. I�ve experimented with get them organized in the following categories:
Content & Article promotion
SEO & Search engine marketing techniques
Video Marketing & Podcasting
Email Marketing & Syndication
Advertising & PPC
Public Relations & Spreading the Word
Social Media & Bookmarking
Content & Article promotion
Start a blog or give a blog aimed at your website. Use WordPress. Tip: Don�t opt for the free Weblog hosting available from WordPress.com. It�s a watered-down form of WordPress you can not optimize!
Research your article keywords using the Google keyword tool. Target your blog posts and articles using these keywords. (Read The best way to Add Keywords to Your Website.) This helps you rank higher in the serp's.
Update your internet site or blog frequently. 3 x each week is great. Daily is much better.
Write better headlines. Writing compelling headlines that convert into views is definitely an art. Be sure you review of your keywords and work them in your headline. Keep the headline congruent with all the webpage it describes.
Stay faraway from duplicating other posts and articles. Duplicate content is one of several big no-no�s in accordance with Google and your site might be penalized or banned should you be doing this practice. Tip: If you�re hiring out your posts writing, ensure that the contractor knows the work they do should pass a plagiarism-detection tool like Copyscape.
When considering content on your website or blog, there's two ways to consider: timely hot topics or evergreen. Hot topics-like world events, emerging technology or celebrities-will provide you with a chance to talk with something which is on everyone�s minds, however those topics often cool down and fade from relevance with time. Evergreen content-as the name suggests-is content that delivers timeless value, based on principles that aren�t as prone to change with the public�s mood. A fantastic part of evergreen content brings traffic steadily, every year, and makes for a true asset to your website.
Convert your site articles to Adobe PDFs and offer them on Scribd.com.
Offer to guest post at other highly-ranked websites. Include your URL within your authors resource box (your description about yourself and the ways to reach you to find out more.)
Comment on other blogs inside your industry or niche. Make your comments thoughtful, courteous and use a keyword or two. Include the link time for your web site.
Similar to commenting on blogs, offer helpful solutions on Q&A sites like Yahoo Answers and Quora. Place the brief synopsis of the solution in answer to the issue you�re addressing and post the hyperlink fully article (already posted on the website) whenever they need to learn more.
Join niche-related forums and give advice, seek advice, etc. Include links for your websites with your forum signature.
Offer a whitepaper that answers a standard challenge for the audience. Collect email sign-ups in trade. Deliver your whitepaper automatically utilizing your confirmation autoresponder.
Write an ebook. Include links to resources and to your personal URL. Provide the ebook on the website.
Place your ebook into ebook directories totally free or low-cost download.
Convert your ebook in to a PowerPoint presentation and post on SlideShare.
Repackage your ebook for delivery for the Kindle, Nook and also other tablet platforms. Then offer it on the market through Amazon, Barnes and Noble, etc.
Add your blog posts to BlogCarnival.com. Host your blog post carnival to bring exposure to others within your niche while building the value absolutely need site.
Form your blog post promotion network. Consent to retweet, mention, link or otherwise not promote one member per week. (This involves 100% dedication from all members to restore work. In case a member begins falling documented on their commitment, they�re out.)
Article marketing. Submit your pithy articles to sites much like the following don't forget to feature keyword links leading to your internet site. (Read Marketing Mastery Series: 5 Steps to Powerful Article Marketing.)
Associatedcontent.com (now Yahoo Voices)
Build a quiz or self-test that shows people something about themselves. Entertaining, informative or both, bring value through self-discovery. Though We are certainly biased, here's a good example I especially like: Branding 101: Discover Your Brand Archetype Quiz
Create a Squidoo lens. This can be a variety of original articles that link back to your web site out of your Squidoo page.
Add a forum or discussion group software to your site. (Quote: It will require time, dedication and want to grow a thriving community, nonetheless it may be well worth it.)
Offer regular webinars and communicate the schedule and topics by your website and e-mail lists. Tip: Record the seminars and add these phones a members area on the website, or make them available 24/7, thereby bringing a lot more value to your site.
Offer a free tool, template or software. When Hotmail was first introduced, each message carried somewhat signature at the bottom of each one email nevertheless �Get your free email at Hotmail�. The email system went viral, spreading naturally from inbox to inbox.
Need help getting posts out regularly? Engage a ghost-writer via an outsourcing service like iWriter, oDesk, Elance, etc.
Create a powerful infographic. When succeeded, infographics make even driest material visually interesting, effectively grabbing and holding the reader�s attention long enough to offer the message-and your URL.
SEO & Search engine marketing tactics
Use keyword-centric tags along with your WordPress posts.
In WordPress, be sure to leave trackbacks fired up. Once you link to other webmasters, a contact will notify your blog those who own the newest link and they'll likely call at your site. They will often even link back!
Install the Google Sitemap XML plugin for WordPress. It automatically sends updates to Google and other search engines like google whenever you produce a new post, helping your material get indexed more rapidly. Don�t have a WordPress site? Use Ping-O-Matic to accomplish exactly the same thing.
Can�t make use of the Google Sitemap XML plugin for WordPress* to produce your sitemap.xml or robots.txt files (utilized by Google along with other engines like google?) Utilize a sitemap generator like XML-Sitemaps.com.
Two words: Google Authorship. Set it up and have your face to seem alongside your posts from the Search results. (Read Google Authorship: Ways to get The picture into Search Results.)
Install Google Analytics on your own site and actually see it occasionally. It doesn�t even need to be Google Analytics, however you can observe how much traffic you�re receiving every week and where these potential customers are arriving from? How will you intelligently drive increased traffic to your web page in the event you don�t know what�s already on your side?
Submit your web site to look engines and check directories. Seems obvious, most folks don�t know where to begin. Here is a list of a few of the top search sites:
Use the linkdomain command on the internet (ex. linkdomain:marketingideas101.com). Even if this only shows a subset with the links conducive right into a domain, it might present you with a perception about how your competitors are getting their rankings.
Research popular misspellings of the company�s name the ones of your respective competitors. Buy those website names and forward these phones your website.
Find expired domain names inside your niche which can be still receiving traffic and get them, directing them toward your internet site. With this, I would recommend Expired Domains.
Use a custom 404 page to help those get the information they're seeking from your website if it moves or otherwise not becomes unavailable.
Reciprocal linking campaigns with mid- to high-PR sites can offer a good start in your rankings and traffic. The best backlink is often a one-way, dofollow link coming from a high PR site. Also, if you�re just coming to grips with your internet site and you have low PR, then you better possess some great content, otherwise your opt-in rate using a reciprocal campaign is likely to be low.
Join a web ring like WebRing. Advantage: Niche-related linking. Disadvantage: Uglies increase site. (Not as much of the disadvantage in case you curently have an unpleasant site. If that�s true, begin!)
Pay a freelancer or company to get obscene levels of traffic to suit your needs. Just stay away from ab muscles real chance even tho it's a scam (Read How NOT to Bring customers Using Fiverr.)
Marketing with video & Podcasting
Read or speak with your ebook contents within an audio post or group of audio posts and place on BlogTalkRadio or iTunes.
Why only create audio posts of your ebook, post or information? Create a video demonstrating the same information and post to YouTube and Vimeo. Include links to your website in your video description plus video captions. Tip: this can be done either by presenting the material yourself, hiring a person to present it, or by creating a video with something like Animoto.
E-mail marketing & Syndication
Link your site along with your Aweber marketing with email account. Take signups to your newsletter, ebook or another promotional/informational offers. This may grow your emailing list.
Establish an RSS feed for the site. Blend it with FeedBurner.com. (Well.. what was Feedburner. Google gobbled them up.)
Connect your RSS feed broadcasts for your Aweber email marketing service. This can deliver your site posts in an enewsletter format in your subsciber lists. Set the subscriber list to weekly or whatever is acceptable to your posting frequency.
Email your overall and previous customers regularly. Inquire regarding their interest in new items and services (segment your list accordingly.) Send letters of appreciation, short polls, tips, client spotlights and other relevant correspondence to keep in front of the minds.
In your enewsletter, don�t embed complete articles. Instead, display hook paragraphs with links fully articles all on your own site. This too enables you to gauge what topics are most crucial on your readers.
Don�t stop just offering your whitepaper from your newsletter signup confirmation page. Incorporate your Facebook, Twitter, Google+ profiles and links along with other websites you have that complement.
Syndicate your blog post with Technorati.
Include your internet site URL in your email signature. (It�s a good spot to offer several of your social media URLs at the same time.)
Run a solo ad, whereby you pay a person to promote your offer on their list. Review of your list owners carefully here; all is not as it may look like. (Proceed with caution. Read Solo Ads Advertising: Why Solo Ad Scams Suck.)
Conduct an advertisement swap. There is a mailing list. Another marketer has their subsciber lists. Your offers align with every others� e-mail lists. Another marketer sends your offer on their list and you also send their offer to yours. Everything being equal, you both should see your opt-in lists expand. (Get going at Safe-Swaps.com.)
Join venture with another marketer. Much like a solo ad, you take your ad to their list, together with the difference being they obtain a cut with the sales instead of going for a flat fee.
Advertising & PPC
Run pay-per-click (PPC) ads using Facebook ads, Ppc or Bing Ads. Tip: Be careful about your ad performance carefully initially. You are able to lose lots of money quickly if you don�t take notice!
Pay for banners on other websites. Target websites in your niche, preferably. This can be a step-around to begin with receiving qualified traffic.
Banner exchange. Similar to reciprocal links, you accept trade banner advertising with web owners. Target exactly the same or complementary niches.
Post free or paid ads on classified ad sites like Craigslist, ClassifiedAds.com, and Backpage.
Begin a joint venture partner marketing programme and spread the wealth! Pay others to market that you their website visitors and e-mail lists by providing them a cut. Be sure to can track referred traffic correctly before rolling this out.
Publicity & Spreading the Word
Offer to begin suggestion column for local media outlets. Have some example column posts and know your pitch well before approaching publishers. Finally, ensure that the publisher�s audience matches your own personal.
Along exactly the same lines just as one advice column, offer to write down an editorial. This really is akin to guest posting on someone else�s blog. Through providing thoughtful insight into perhaps the most common challenge or current event, you bring value towards the publication and a spotlight to your own efforts.
Write a persuasive news release and post to free pr release sites and native media outlets. Listed here is a narrow your search of free and paid news release sites:- marketing ideas
Are your offline ads supporting your internet marketing efforts? You ought to have your URL on your business card printing, flyers, brochures, letterhead; every stationary.
Pay a top school or student to set flyers using your offer and URL about. Include college campuses, malls, supermarkets, houses, etc., so long as business proprietors are asked therefore long since the location is congruent (or neutral) together with your offer. These locations must be places where your audience frequents. Tip: Not sure those flyers won�t end up in the garbage? In today�s ages of smartphone's, purchase each image of the flyers as they�re placed.
Drive your URL all over town. Brand your URL on to your license plate cover, bumper sticker, or have it added professionally for your vehicle�s rear window, tailgate, side, etc. Better if the car is different in some manner (and I�m not talking about that rust spot in the shape of Elvis or Virgin Mary.) Want to take this over the top? Spend money on an eye-catching vehicle wrap.
Buy a pair of sandals or boots and carve your URL to the bottom of these. Go walk on wet sand or snow and provide people that follow within your footsteps something to take into consideration.
Hold a contest. Winner receives a rave review on your site, a great toy or gadget, cash.. whatever. The harder compelling and niche-appropriate the prizes, the greater. Announce the contest winners on the site.
Join a local business group or association. Members often benefit from being classified by the member directory, full of their website�s URL.
Your business card really should have your link on it, needless to say. Better, make use of the back of the business card to mention a unique offer, promotion code, promotion or another thrilling basis for these to visit your site. Now those networking mixers might actually bring some visits to your internet site as an alternative to seeding your company cards towards the bottom of trash bins across town.
Sponsor a league team. This can be softball, darts, roller derby, bowling-even chess. Think about the audience (the players and their families and fans) as well as your own interests when scouting for your sponsorship opportunity.
Get seen on tv. It worked well for Dave Mayer of CleanBottle.com. Wearing an enormous bottle costume-complete with URL-Dave was first caught on video running along Tour de France bicyclists. The video went viral and CleanBottle�s orders exploded. He's got since made this technique a cornerstone as part of his web marketing strategy, though he�s occasionally roughed up by drunken cycling fans.
Give a live talk, presentation, seminar or workshop. Following that event, you should be collecting a brief survey to find out the best way to increase the next event. Request contact information from people who confirm to merely opt into your subscriber list.
When folks were subscribing to that event, did they fill in a registration form? It better not are already printed! Any flyers or advertising to the event should point out your web site where they�ll find more event details as well as the registration form.
Give a meeting. Whatever the format, a recorded interview may offer you excellent exposure to your market and places you in the expert seat. Because interviewer for any list of questions beforehand, or offer your personal. Practice coming to ease and request for a duplicate from the interview for use absolutely need marketing efforts.
Interview others. Each and every interview you conduct, the better it is that you should interview larger names with your industry. The greater the names, the greater the draw. Tip: Have your recorded interviews transcribed and give them on the website. It�s a great way to generate fresh content!
Offer to give a product review (whether positive or negative) or testimonial in substitution for a backlink.
Send your product or service (totally free) with other webmasters with an online product review.
Hand out promotional gifts together with your URL on them. Don�t skimp here. Nice metal pens and USB drives often usually stay with me for any number of years, even though there is a brand name and URL emblazoned with them.
Hold a web-based treasure hunt. Contestants compete to answer riddles and collect clues to win mind-boggling prizes. Of course, one of several clues (or treasure!?) will be on your website.
Printed banners, billboards and skywriting. Enough said there. Better: Escape the printing costs. To retaliate against political sign thieves, Michigan internet marketing agency, Oneupweb projected a 30-foot video loop of an dancing Senator Obama to the side with their building. The stunt made the night time news from coast to coast.
Produce viral content. How? One idea is to come up with a legend becoming reality. Footwear manufacturer Hi-Tec, designed a series of �reality� videos showing their new distinct running shoes were so water-resistant, everyone was wanting to run on water-and these were succeeding.
Tattoo (temporary or else) your URL on your body. Whatever important will most likely get researched.
Ask a celebrity to wear a t-shirt or dress using your URL printed on it.
When attending a tradeshow, your team wear the identical shirts, visibly labeled along with your URL. Buttons and hats are another sort of this.
Create an award program. Establish the rules, the award graphics, press release templates, etc. Be discerning regarding how you choose your candidates to make your announcement. Let the winner(s) to set the brand new badge on their site. Obviously, it�s one of the links on the award summary all on your own site.
Promote a sale, introductory pricing, free trial version or another enticing promotion to lead deal-conscious buyers to your site.
Social media marketing & Bookmarking
Facebook. Share interesting or relevant posts, images and videos on your own Facebook �fan page�. From time to time, will include a url to your own website.
Facebook. Install the NetworkedBlogs Facebook app and correct your site to Facebook. When you post in your blog, this page automatically shows in Facebook.
Facebook. Link your Facebook account together with your Twitter account so a post in Facebook automatically posts in Twitter. This lightens you want to log into both accounts and adds diversity to your Twitter posts, in particular when you�re smart enough to automate a lot of them using�
MarketMeSuite. Manage your social networking streams and accounts derived from one of place. Best: Create, schedule and upload your social websites broadcasts per week, month, quarter or year at a time. Greatly cuts down on the facebook marketing burden.
Twitter. Display your Twitter prey on your web site or blog. If you�re with your Facebook or Twitter account regularly, your tweets displays and actually freshen your website. This encourages repeat visits and updates your site, keeping you fresh in Google�s search results.
Twitter. Add your website�s link inside your Twitter bio.
Twitter. Tweet about your product, service or articles. Include links in your onsite material. Use hash tags (#) to add your tweets to relevant topic streams.
LinkedIn. Connect your WordPress blog with your LinkedIn account which means that your blog posts show up on your profile.
LinkedIn. Add your URL in your profile.
LinkedIn. Take up a LinkedIn group. Best: Target your niche and mention your location within the group�s description to develop a much more focused group.
LinkedIn. Too busy to start out your own personal LinkedIn group? Join other groups and improve the value of those communications. Often, those posts might be expanded to get full articles all on your own website. Then provide the url to the audience.
Pinterest. Add interesting, non-copyrighted graphics in your website pages and blog posts then pin these to your Pinterest account.
Create an account in almost any of the popular social bookmarking sites. Incorperate your URL within your profile.
Using these popular bookmarking sites, bookmark links worthwhile, associated with your niche. Your personal website needs to be one of these simple bookmarks.
Ask others to bookmark your site. Or bribe them. No matter what.
And finally-because you can�t use a set of only 100 marketing ideas on a website called �Marketing Ideas 101�:
Content & Article promotion (cont.)
Make a �100 Ways to� list post and ask individuals to share should they thought it was helpful. Not nearly that ambitious? Result in the list �10 Ways to�, �3 Ways to�, �50 Ways to�-you have the idea.